20 Best Automated Marketing Software & Tools for 2024

In today’s fast-paced digital landscape, marketing automation tools are game-changers for businesses of all sizes. These software solutions streamline repetitive tasks like email marketing and CRM updates, freeing up valuable time for strategic projects. When choosing the right automation tool, factors such as budget, ease of use, analytics capabilities, and integration options are crucial. Popular tools include HubSpot, Mailmodo, and ActiveCampaign, each offering unique features to enhance efficiency, scalability, and customer retention. Assessing your business’s readiness for automation ensures you make a smart, impactful choice in 2024.

1. HubSpot

_{Credits: commons.wikimedia.org}

HubSpot offers a range of pricing plans to cater to different business needs. The free plan includes basic functionalities suitable for small businesses. The Starter package starts at $50 per month, the Professional plan costs $800 per month, and the Enterprise plan is priced at $3,200 per month. Each plan scales with additional features and higher limits, providing flexibility based on your company’s size and requirements.

Key features of HubSpot include email marketing automation, social media scheduling, lead tracking, and analytics. It also offers a comprehensive CRM, landing page builder, and customer segmentation tools. These features help businesses efficiently manage their marketing processes, convert leads, and analyze campaign performance.

HubSpot has received positive user reviews for its user-friendly interface and extensive functionality. Users appreciate the seamless integration with other tools and platforms, which enhances productivity. Some users note that while the cost may be higher for advanced plans, the robust features and excellent customer support justify the investment.

2. Moosend

_{Credits: moosend.com}

Moosend offers flexible pricing tiers suitable for businesses of all sizes. It starts with a free plan that includes basic features, perfect for startups or small businesses looking to dip their toes into automated marketing. The paid plans begin at an affordable rate and increase based on the number of subscribers and additional advanced features required. High-tier plans offer enhanced analytics, advanced segmentation, and dedicated account managers.

Moosend is equipped with unique tools like a drag-and-drop email editor, powerful automation workflows, and advanced segmentation options. One standout feature is its AI-powered product recommendations, which help in personalizing emails based on user behavior. Additionally, the platform offers comprehensive landing page builders and subscription forms that can be integrated seamlessly into websites.

Client feedback on Moosend has been generally positive. Users appreciate its ease of use, particularly the intuitive email editor and the straightforward automation setup. Many have noted significant improvements in their email marketing campaigns and customer engagement rates. Some clients mention that the customer support is responsive and helpful, adding value to the overall experience. However, a few users have expressed the need for more integrations with other third-party tools.

3. Sender

_{Credits: sender.net}

Sender is known for its competitive cost structure, making it a budget-friendly option for businesses of all sizes. It offers a free plan that includes up to 15,000 emails per month to up to 2,500 subscribers. For additional needs, there are affordable premium plans that start at just $10 per month.

Top capabilities of Sender include advanced segmentation, automation workflows, and detailed analytics. Users can easily segment their audience based on behaviors, preferences, or demographics, ensuring targeted email campaigns. Sender’s automation workflows allow for personalized email sequences, such as welcome emails, cart abandonment reminders, and more. Moreover, the software provides comprehensive analytics and reporting tools to track the success of your campaigns and make data-driven decisions.

Users praise Sender for its user-friendly interface and robust features. One user mentioned, ‘Sender has simplified our email marketing with its easy-to-use design and powerful automation features. The cost efficiency is a bonus!’ Another testimonial highlights, ‘The segmentation and analytics tools have significantly improved our campaign performance. It’s an indispensable tool for our marketing efforts.’

4. ManyChat

_{Credits: chatimize.com}

ManyChat offers different subscription options which cater to various business sizes and needs. The free plan is suitable for small operations with basic requirements. Alternatively, the Pro plan, priced based on the number of contacts, provides advanced automation features and additional integrations, tailored for larger businesses aiming to scale their automated marketing efforts.

Among its notable functions, ManyChat excels in creating interactive chatbots for platforms like Facebook Messenger, SMS, and email. These chatbots are designed to engage with customers, answer queries, and drive conversions. Another key feature is its visual flow builder, which allows users to design complex message sequences without needing any coding knowledge. Additionally, ManyChat integrates smoothly with other marketing tools such as Shopify, Google Sheets, and Mailchimp.

Customer opinions about ManyChat are generally positive, with users appreciating its ease of use and efficient customer support. Many highlight the effectiveness of the chatbot in boosting customer engagement and automating repetitive tasks. However, some users mention the learning curve associated with mastering the platform’s more advanced features.

5. Mailmodo

_{Credits: mailmodo.com}

Pricing Breakdown: Mailmodo offers a range of pricing plans to suit businesses of all sizes. Their basic plan starts at $49 per month, providing essential features for startups. For growing businesses, the standard plan is available at $99 per month, which includes more advanced functionalities. Larger enterprises might consider their custom pricing options for tailored services and dedicated support.

Leading Features: Mailmodo stands out with its unique approach to email marketing, allowing users to create and send interactive emails without the need for coding. Key features include:

• Interactive Email Creation: Build forms, surveys, and other interactive content directly within your emails.
• Email Automation: Set up automated workflows to nurture leads and engage with customers effectively.
• In-depth Analytics: Gain insights into email performance with real-time analytics and reporting.
• Integrations: Seamlessly integrates with various CRM and marketing tools for a cohesive marketing strategy.

Client Experiences: Clients appreciate Mailmodo for its ease of use and innovative features. Small business owners find the interactive email functions particularly beneficial in engaging with their audience, leading to higher response rates. Marketing teams praise the software for its automation capabilities, which save time and increase efficiency. One client noted, ‘Mailmodo has transformed our email campaigns, delivering unprecedented engagement and conversion rates.’

6. SureTriggers

_{Credits: suretriggers.com}

SureTriggers offers a variety of cost plans to cater to different business needs. Their pricing structure is designed to be flexible, allowing small startups to large enterprises to find a suitable plan. The basic plan starts at $15 per month and goes up to $99 per month for their pro plan. They also offer a custom enterprise plan for larger organizations with more complex needs.

SureTriggers’ important features include a wide range of automation capabilities such as email marketing, lead generation, and customer segmentation. It integrates seamlessly with numerous platforms like CRM systems, social media channels, and e-commerce platforms. The software also provides robust analytics and reporting tools to help businesses track their marketing performance and make data-driven decisions. With its user-friendly interface, setting up automated workflows is straightforward and efficient.

User feedback for SureTriggers has been overwhelmingly positive. Most users appreciate its ease of use and the significant time savings it provides. Businesses have reported increased efficiency and improved customer engagement since adopting the software. Examples of user testimonials include remarks about its comprehensive features, seamless integrations, and excellent customer support. Many users also highlight the cost-effectiveness of the software, especially considering the advanced functionalities it offers.

7. LeadSquared

_{Credits: leadsquared.com}

LeadSquared offers various price tiers designed to cater to businesses of all sizes. The pricing starts with the Basic plan, which costs $25 per user per month. For more advanced needs, the Pro plan is available at $50 per user per month. For large enterprises, the Super plan is priced at $100 per user per month. All price tiers come with a free trial, allowing users to test the functionalities before committing.

The main functionalities of LeadSquared revolve around comprehensive lead management. It features automated lead capturing from multiple sources like web forms, emails, and chat. The software provides advanced segmentation, allowing businesses to target leads effectively. Additionally, LeadSquared offers email marketing automation, sales management tools, and analytics to track performance. A standout feature is its robust CRM capabilities, designed to boost sales productivity.

User reviews for LeadSquared are generally positive. Users praise the intuitive interface and seamless integration capabilities. The lead capture and nurturing processes are highlighted as particularly effective. However, some users have noted that the initial setup can be complex and may require customer support. Overall, it maintains a strong rating with many recommending it for small to medium-sized enterprises.

8. SendPulse

_{Credits: apps.shopify.com}

SendPulse offers a range of pricing categories designed to fit different business needs and budgets. Their pricing plans include a free tier, which provides basic functionalities suitable for small businesses or startups. Paid plans start at around $8 per month and can go up to $32 per month depending on the chosen features and number of subscribers. There are also custom plans available for larger enterprises that require more advanced features and higher email volumes.

Primary features of SendPulse include email marketing, SMS marketing, web push notifications, and chatbots. The platform allows users to automate their marketing campaigns through a drag-and-drop builder and offers A/B testing to optimize campaign performance. Additionally, SendPulse integrates with various CRM systems and provides analytics to track the success of marketing efforts. Users can also take advantage of SendPulse’s transactional emails and SMTP service.

User comments generally praise SendPulse for its user-friendly interface and comprehensive feature set. New users appreciate the easy onboarding process, while existing users often highlight the reliable customer service and cost-effectiveness of the software. However, some users have mentioned that the reporting dashboard could be more detailed. Despite this, SendPulse remains a highly recommended solution for automated marketing needs, particularly for small to medium-sized businesses.

9. Bardeen.ai

_{Credits: bardeen.ai}

Bardeen.ai offers flexible cost options that cater to different business sizes and needs. They provide a freemium model, allowing users to access essential features without any upfront cost. For more advanced tools and capabilities, their subscription plans start at $20 per month. This makes it an affordable option for startups and growing businesses.

The core tools of Bardeen.ai focus on automating repetitive marketing tasks. Their platform integrates seamlessly with other software applications, enabling users to trigger actions across multiple tools. Key features include automated data entry, workflow automation, and the ability to create custom automation scripts tailored to specific marketing needs. These core tools help in saving time and increasing productivity.

Customer feedback for Bardeen.ai has been predominantly positive. Users appreciate the ease of use and the significant time savings that the automation tools provide. Many customers have highlighted the responsive and helpful customer support team as a major advantage. However, some users have pointed out the learning curve when setting up advanced automations, but overall satisfaction remains high.

10. Omnisend

_{Credits: omnisend.com}

Omnisend is a popular choice for businesses looking for a robust automated marketing software. Its pricing structure is flexible, offering a free tier for beginners and scalable paid plans for growing businesses. The Standard plan starts at $16 per month, while the Pro plan, which includes advanced features, starts at $59 per month. For enterprises, custom pricing is available.

Highlighted features of Omnisend include an easy-to-use drag-and-drop editor, powerful automation workflows, and advanced segmentation capabilities. The platform also integrates seamlessly with e-commerce platforms like Shopify, Magento, and BigCommerce, making it an excellent choice for online retailers. Additional features like SMS marketing, push notifications, and A/B testing further enhance its value.

Client reviews for Omnisend are generally positive, with users praising its user-friendly interface and the effectiveness of its automation tools. Many clients appreciate the quick setup and the ability to create sophisticated marketing campaigns with minimal effort. However, some users have noted that the reporting features could be more detailed. Overall, Omnisend is highly recommended for businesses looking to streamline their marketing efforts.

11. Snov.io

_{Credits: snov.io}

Snov.io offers various subscription plans to cater to different business needs. Whether you’re a small startup or a large enterprise, Snov.io has a plan that fits. Pricing tiers include the Starter, Pro, and Custom options, allowing flexibility based on the number of credits and features required. The Starter plan is perfect for individual marketers, while the Pro and Custom plans are ideal for larger teams needing advanced functionalities and more extensive outreach capabilities.

Snov.io is packed with crucial functions that simplify and enhance your marketing efforts. Its key features include email finder, email verifier, and drip campaigns. The email finder allows you to discover email addresses, while the verifier ensures they are valid. With drip campaigns, you can automate follow-up emails based on user behavior, ensuring no lead falls through the cracks. Other features include CRM integration and detailed analytics for tracking your campaign performance.

User testimonials highlight Snov.io’s effectiveness and ease of use. Many users commend the platform for significantly improving their lead generation process and email outreach efficiency. One user mentioned, ‘Snov.io has streamlined our email marketing campaigns, making it effortless to connect with potential clients.’ Another user expressed appreciation for the platform’s customer support, stating, ‘The support team is always responsive and provides excellent solutions to any issues we encounter.’ Overall, customer feedback underscores the value Snov.io brings to automated marketing.

12. EngageBay

_{Credits: engagebay.com}

EngageBay offers a cost-effective solution for businesses of all sizes. Their pricing structure is straightforward, with a free plan available for startups and small organizations. Paid plans start at $11.99 per user per month, scaling up with additional features and increased contact limits.

EngageBay provides a variety of key tools to streamline your marketing efforts. This includes email marketing, social media management, and lead scoring. Their CRM system helps you manage customer interactions efficiently, while the landing page builder and form builder tools enhance your online presence. Additionally, marketing automation workflows save time by automating repetitive tasks.

Customers often praise EngageBay for its user-friendly interface and comprehensive feature set. Users appreciate the affordability coupled with robust capabilities, highlighting the platform’s ability to cater to both small businesses and larger enterprises. Many reviews emphasize the efficiency gains achieved through EngageBay’s integrated marketing and sales functionalities.

13. Ontraport

_{Credits: ontraport.com}

Ontraport offers flexible pricing options which include different tiers to cater to the needs of businesses of various sizes. The Basic plan starts at $79 per month, the Plus plan at $147 per month, and the Pro plan at $297 per month. For large enterprises, the Enterprise plan is customizable based on specific requirements.

Ontraport is known for its robust set of features designed to enhance business marketing strategies. Some of its main features include advanced email marketing, CRM capabilities, landing page creation, and comprehensive analytics. The platform also supports automation workflows, lead scoring, and campaign tracking, which ensures you can manage all your marketing efforts from a single interface.

Client feedback for Ontraport is generally positive, with many users appreciating its all-in-one approach to marketing and CRM. Users often highlight the ease of use and the depth of customizability that Ontraport provides. However, some feedback mentions the learning curve as a minor downside, especially for beginners who might find the extensive features overwhelming at first.

14. SendinBlue

_{Credits: emailvendorselection.com}

SendinBlue is an affordable, powerful tool for automated marketing. Their pricing plans cater to businesses of all sizes, starting with a Free plan that includes 300 emails per day. Their Lite plan costs $25 per month, offering 20,000 emails with no daily sending limit. For $65 per month, the Premium plan includes 1,000,000 emails with Facebook ads and landing page features. They also offer customized Enterprise plans for high-volume senders.

SendinBlue stands out due to its top-notch capabilities. It’s not just an email marketing service but an all-in-one marketing platform. It includes SMS marketing, chat, and CRM. Their email builder is user-friendly, with drag-and-drop functionality, allowing users to create stunning campaigns. SendinBlue also offers advanced segmentation and personalization features, ensuring targeted messaging. Plus, their marketing automation tools help set up workflows for welcome emails, abandoned carts, and more.

Users appreciate SendinBlue for its ease of use and comprehensive feature set. Reviews often highlight the intuitive interface and robust automation options. Many users find the customer service responsive and helpful. However, some mention that the reporting features could be more detailed. Overall, SendinBlue enjoys positive feedback for its affordability and functionality, making it a top choice for businesses aiming to streamline their marketing efforts.

15. Respona

_{Credits: supermonitoring.com}

Respona offers flexible pricing plans to accommodate businesses of various sizes. It provides a free trial to let potential users test its features before making a financial commitment. Monthly subscriptions start from $99, which makes it accessible for small to medium-sized businesses. Custom pricing is also available for larger enterprises with more complex needs.

Key features of Respona include outreach automation, content discovery, and comprehensive analytics. The powerful outreach automation allows users to set up campaigns that manage follow-ups and responses seamlessly. The content discovery tool helps in finding relevant topics and contacts for your campaigns. Additionally, the analytics feature provides insights into campaign performance, enabling data-driven decision-making.

Customer reviews of Respona highlight its ease of use and efficiency in automating outreach efforts. Users appreciate the intuitive interface and robust support, which includes live chat and extensive documentation. Some reviews mention the effectiveness of the tool in increasing engagement and improving ROI on marketing campaigns.

16. ActiveCampaign

_{Credits: activecampaign.com}

ActiveCampaign offers a variety of subscription tiers to cater to businesses of all sizes. These tiers include Lite, Plus, Professional, and Enterprise. Each tier builds upon the previous one, adding more features and capabilities as you move up the scale. The Lite plan is great for small businesses looking to get started with email marketing and basic automation. As you progress to the Plus, Professional, and Enterprise plans, you gain access to advanced tools like CRM integration, sales automation, predictive sending, and custom reporting.

Highlighted tools offered by ActiveCampaign include email marketing, marketing automation, sales automation, and a built-in CRM. Email marketing features allow you to create, send, and track emails with ease. The marketing automation tool helps in setting up automated workflows to streamline processes. Sales automation assists in managing sales deals and pipelines efficiently. The CRM is integrated seamlessly, enabling you to keep track of customer interactions without switching platforms.

Client opinions about ActiveCampaign are generally positive. Users appreciate the platform’s ease of use and powerful automation features. Many reviewers highlight how the software has helped them save time and improve their marketing efforts. Some clients have mentioned that the customer service is responsive and helpful, which adds to the overall positive experience. However, a few users have reported that the platform can be a bit overwhelming initially due to its range of features.

17. Salesforce Marketing Cloud

_{Credits: signitysolutions.com}

Salesforce Marketing Cloud is a robust solution offering a range of pricing options depending on the specific needs of your business. The pricing model is typically a combination of subscription fees and usage-based fees. Users can choose from different plans, such as the Basic, Pro, Corporate, and Enterprise versions, providing flexibility and scalability.

This software offers a variety of functions that streamline and enhance marketing efforts. Key features include email marketing, customer engagement tracking, social media marketing, advertising, and data analytics. The platform integrates seamlessly with other Salesforce products, allowing for a unified approach to customer relationship management. Additionally, it employs AI-powered tools to personalise customer interactions, improving engagement and conversion rates.

User feedback for Salesforce Marketing Cloud is generally positive, with many praising its comprehensive set of features and integration capabilities. Users appreciate the ability to centralize all marketing activities in one platform and the robust data insights provided. However, some users note that the complexity of the system can lead to a steep learning curve. Despite this, the platform is well-regarded for its ability to support large-scale marketing operations efficiently.

18. Keap

_{Credits: business.com}

Keap is a robust automated marketing software that caters to small businesses looking for an all-in-one solution. Its cost-effective pricing plans make it accessible to startups and growing companies. The Lite plan starts at $79 per month, the Pro plan is priced at $169 per month, and the Max plan costs $249 per month. All plans come with a 14-day free trial to help users test the platform before committing.

Keap’s key capabilities include CRM, marketing automation, and sales automation. It enables businesses to manage contacts, automate follow-ups, and track interactions all within one platform. Users can create automated email campaigns, set up reminders for sales tasks, and streamline customer follow-ups. Additionally, Keap offers landing pages and a customizable dashboard to monitor campaign performance.

User insights indicate that Keap’s user-friendly interface and comprehensive features make it a favorite among small business owners. Users appreciate the ease of setting up automated workflows and the time saved on routine marketing tasks. However, some users feel that the initial learning curve can be steep, but the extensive support resources and customer service eventually mitigate this challenge.

19. Ortto

_{Credits: ortto.com}

Ortto offers flexible pricing tiers to accommodate businesses of all sizes. The pricing starts with a basic plan for small teams and scales up to enterprise solutions for larger organisations. Each tier provides a different set of features and higher usage limits, allowing businesses to choose a plan that fits their specific needs and budget.

Ortto’s core features include advanced automation capabilities, robust customer journey mapping, and seamless multi-channel marketing. Users can leverage their powerful segmentation tools to target specific customer groups effectively. Additionally, Ortto integrates well with various CRM systems, making it easier to manage customer data and track campaign performance.

Clients appreciate the versatile features and ease of use that Ortto provides. One testimonial mentions, ‘Ortto has significantly streamlined our marketing processes, allowing us to focus more on strategy rather than manual tasks.’ Another client highlighted the valuable insights from the analytics tools, saying, ‘The reporting capabilities have empowered us to make data-driven decisions for our campaigns.’

20. Marketo

Marketo is a widely recognized name in the realm of marketing automation software. Its price plans cater to a variety of business sizes and needs, making it flexible for different budgets. Prices generally range from a few hundred dollars per month for small businesses to several thousand dollars per month for larger enterprises with more advanced requirements. Specific pricing details are often customized based on the number of users, contacts, and features you need, so it’s best to get a personalized quote directly from Marketo.

Marketo offers a robust toolkit designed to streamline marketing tasks and enhance overall efficiency. Some important tools include email marketing, lead nurturing, and scoring, customer engagement dashboards, in-depth analytics, and automated workflows. For example, its lead management system helps prioritize leads based on engagement and likelihood to convert, all in an automated fashion. This ensures that sales teams can focus their efforts on high-potential prospects.

User reviews for Marketo are generally positive, highlighting its comprehensive feature set and ease of use. Many users appreciate the platform’s ability to integrate with other software tools and its detailed reporting capabilities. However, some users have pointed out that the initial setup can be complex, requiring a learning curve to fully leverage all of its features. On the whole, Marketo scores well in terms of customer satisfaction, especially for businesses that need an all-in-one marketing automation solution.

Frequently Asked Questions

1. What is automated marketing software and how does it work?

Automated marketing software helps you manage marketing tasks like emails, social media posts, and ads using software to make these tasks faster and more efficient. It works by setting rules and triggers to perform actions automatically.

2. Why should businesses use automated marketing tools in 2024?

Using automated marketing tools in 2024 will save businesses time, improve campaign accuracy, and help target the right audience more effectively. They free up time for more strategic work and improve overall marketing efforts.

3. How can automated marketing tools benefit small businesses?

Automated marketing tools help small businesses reach more customers with less effort, track campaign success more easily, and manage marketing tasks more efficiently, which can boost growth and productivity without needing a big team.

4. What features should I look for in automated marketing software?

Look for features like email automation, social media management, CRM integration, analytics, and A/B testing. These will help you manage and optimize various marketing tasks effectively.

5. Are there any risks or downsides to using automated marketing tools?

While automated marketing tools can be highly beneficial, risks include over-reliance on automation, loss of personalized touch in messaging, and potential technical issues. Balancing automation with human oversight is key.

TL;DR: Discover the 20 best automated marketing tools for 2024, including HubSpot, Moosend, Sender, and ManyChat. Explore their pricing plans, key features, user reviews, and unique functionalities to find the ideal solution for your business needs.